Commercial Director
The Commercial Director carries broad commercial responsibility — often sales as well as marketing, customer success, or e-commerce — without the full C-level status of a CCO. At owner-managed and family businesses, this is often the leader who oversees the entire commercial column.
Broad commercial leadership, while preserving entrepreneurship
The Commercial Director carries broad commercial responsibility — often sales as well as related functions such as marketing, customer success, or e-commerce — but not (yet) the full C-level end-responsibility of a CCO. This role occurs most often at owner-managed and family businesses, scale-ups, and mid-sized corporates where one person oversees the entire commercial column.
At Wijs & van Oostveen, we found the Commercial Director who strengthened the team without losing sight of the entrepreneurial culture. At GR8 Roofs, we placed a Commercial Manager in a similar, smaller-scale B2B & Industrial context. And at Ford, the commercial portfolio even extended to e-commerce and marketing — an example of how broad this role can be.
