AI in Sales: Learn from the Evidence on HI
There are many questions about the role of AI in sales. This is understandable, as it is a new phenomenon and we still know very little about it. However, there is a substantial amount of scientific research on the role of HI (Human Intelligence) in sales. What are the key takeaways that managers can learn from this research? To find out, we looked at studies published in the leading Journal of Marketing.
