Sales Director
Executive search for Sales Directors. You are looking for a Sales Director who owns revenue and makes the sales team perform predictably. SalesQuarters finds that leader in a network where we have known most people since the start of their careers.
We do this for the owner-manager who still steers every major deal personally, for PE portfolio companies that have to deliver on their growth plan, and for corporates where the head of sales cannot get the people he needs through the usual route.
When revenue grows but grip declines
With a sales team of five you can still steer on gut feeling. At fifteen, that breaks down. The pipeline looks full, but the forecast is rarely right. Everyone works hard, just not on the same priorities. And you notice that you are steering more yourself than you would like.
For an investor, that is a direct risk to the investment case. For a family business, it is often about moving from entrepreneurship to organisation without damaging customer relationships. In a corporate the question is usually sharper: the sales model has to become scalable, and it has to happen now.
Who you need depends on one question. Does the new Sales Director have to build, improve or transform? The answer shapes the profile more than the sector does.
Sales Director Benchmarking
Perhaps the question is not who comes next, but whether the person in the role can carry the growth plan. The team does not follow, or the approach that used to work no longer does.
An assessment gives you an independent view before you decide. And when it is time for a successor, we search confidentially.
How we find your Sales Director
Development Driven Search® is the way we search. Good Sales Directors have a job and are well paid. They move when a new role takes them further as a leader. So we look for the candidate for whom your sales challenge is exactly the challenge he or she is looking for. That is the match that lasts.
- We make the assignment concrete. In the intake we define what the sales organisation must be able to do in 12 and 24 months. We also look at the leadership style that fits your team.
- We approach the right people. Almost always these are candidates who do not respond to job ads, but are open to a conversation with us.
- We assess on evidence. Past results, the predictors of success in sales and the fit with your team. You receive a substantiated recommendation for each candidate.
- We stay involved until after the start. Interviews, references, the offer and the first months in the new role.
On average this takes 8 to 12 weeks. If someone needs to take the helm right away, we bring in an interim Sales Director while the permanent search runs.
Discuss your Sales Director vacancy with SalesQuarters. Call +31 20 226 90 00 or email info@salesquarters.nl. A first conversation commits you to nothing. Would you like to hear how it went for others first? We will put you in touch with a client as a reference.
The evidence
At BearField we searched for a commercial leader with corporate FMCG experience and the mindset of a scale-up. That candidate is now Sales Director. CEO Pieter van den Akker: "We found someone who really fits us. He is someone with long term potential in this organisation."
We also found the Sales Director for Quin Dokters, Light & Living and Pladis Group. Over the past two years we have worked for more than 40 clients across all three segments.
Want to discuss your situation?
Call or email SalesQuarters
Executive search and advisory for commercial leadership
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Frequently asked questions
How long does a search for a Sales Director take?
On average 8 to 12 weeks from intake to signed contract. That includes the role analysis, the search, the assessment, the reference checks and support with the offer.
What salary goes with a Sales Director role?
Indicative base salaries:
- Mid-sized company: €100,000 to €160,000
- Scale-up: €120,000 to €200,000
- Private equity backed company: €140,000 to €250,000
- Corporate: €180,000 to €300,000 or more
Variable pay based on commercial results usually comes on top.
Sales Director or Commercial Director?
The Sales Director is responsible for the sales organisation and revenue. A Commercial Director often also leads marketing, customer success or e-commerce. If one person needs to make all those disciplines work together, you are probably looking for a Commercial Director.
What does a Sales Director need in a private equity setting?
Pace and predictability. The investor wants to see revenue accelerate within the investment horizon. Strong candidates have experience with KPI driven sales management, forecasting and reporting to a board.
What does a Sales Director need in a family business?
Above all the ability to bring change without causing damage. The best candidates bring structure without harming the entrepreneurial spirit or the customer relationships of the business. A personal click with the owner carries a lot of weight.