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What Makes a Salesperson Successful? What Characterizes Them? What Are the Drivers Behind Sales Performance? Ask 10 sales managers, and you're likely to get 10 different opinions. But why rely on opinions when there is scientific evidence?
There are many questions about the role of AI in sales. This is understandable, as it is a new phenomenon and we still know very little about it. However, there is a substantial amount of scientific research on the role of HI (Human Intelligence) in sales. What are the key takeaways that managers can learn from this research? To find out, we looked at studies published in the leading Journal of Marketing.
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Partner at SalesQuarters