Research: Annual CCO Monitor 2025
The CCO Monitor is a study conducted annually by researchers at Erasmus University. Supported by SalesQuarters. This is the largest Dutch study among C-level sales executives, aiming to discover what makes sales organizations successful. Participants receive exclusive access to the results.
The research
What characterizes successful CCOs in their leadership? This is the core question of new research in collaboration with Rotterdam School of Management, Erasmus University: The Annual CCO Monitor. This is the largest-scale study in the Netherlands among C-level sales executives. Would you like to help us too?
The research provides valuable insights into the key factors that contribute to the sales productivity of sales organizations.
Aspects we research
- Leadership styles
- Motivation and engagement
- Implementation of processes and technology
- Performance measurement and objectives
- Selection, reward, and development
Gaining insight into trends, challenges, and best practices
The results provide in-depth insight into trends, challenges, and best practices in sales organizations. We share these insights with participants. This allows you to benchmark your management and learn from best practices.
By repeating this research year after year, we can also identify and analyze trends.
Your insight matters
We warmly invite Sales Directors and CCOs to participate in this research.
